How RouteLogic secured 2 key hires in just 6 weeks
In this case study you wil find:
- How we successfully hired a Content Marketeer and a Customer Success Manager for RouteLogic.
- The key challenges the company faced in expanding their team across multiple locations.
- The three strategies we applied to overcome these hurdles and deliver results.
Explore the challenge our partner faced, and how we worked together to overcome it.
RouteLogic, a growing logistics technology company, sought to expand their team by filling two critical roles: a Customer Success Manager and a Content Marketer. However, they faced significant challenges in attracting the right talent. The first challenge was geographic constraints, as RouteLogic operates in Ermelo and Zwolle but needed to draw candidates from the Randstad, where the talent pool is denser. Secondly, building a strong pipeline of qualified candidates across these diverse roles proved difficult. Lastly, the complexity of recruiting for multiple verticals—CSM, Marketing, and Sales—added another layer of difficulty to the process.
Challenges
Geographic constraints
Building a strong talentpool
Recruiting multiple verticals
The Results
The results achieved showcase our progress and success — with new milestones being reached every month, and many more still to come.
2
hires
5
interviews
19
candidates proposed
6 weeks
Hired within
Our hiring strategy
To tackle RouteLogic's challenges, Owlie implemented a targeted recruitment strategy. We focused on headhunting candidates who precisely matched the specific needs of each role, directly addressing geographic and skill-based challenges. We also launched job marketing campaigns, particularly in the Randstad region, to increase visibility among potential candidates. Additionally, our extensive job board attracted a diverse and qualified applicant pool, providing RouteLogic with a strong selection of candidates.
Timeline: from onboarding to results
This timeline showcases our streamlined onboarding process, highlighting how we’ve shortened the average time-to-hire to just 4–6 weeks — giving SaaS companies the speed they need to scale.
Owlie and Routelogic officially entered into a strategic partnership, laying the groundwork for a collaborative effort to meet Routelogic’s staffing needs.
Just a few days after the contract was signed, we began presenting qualified candidates to Routelogic on June 4th, and ultimately presented a total of 19 candidates.
The partnership between Owlie and Routelogic significantly improved staffing. Of the 19 candidates, 5 were interviewed, leading to 2 hires: a CSM and a Content Marketer.
Outcomes that resonate
As a result of our collaboration, Routelogic is now better positioned for growth. The two new hires will start in two weeks, bringing fresh energy and expertise to the team. These successful placements have significantly strengthened Routelogic's ability to achieve its ambitious goals, setting the company up for continued success.
2
hires
5
interviews
19
candidates proposed
6 weeks
Hired within
About Owlie
Over the past few years, we’ve built 600+ partnerships with SaaS start-ups, scale-ups, and big tech companies. Along the way, we’ve grown a talent pool of 50,000+ SaaS professionals across Europe. Thanks to this community and our focused approach, we’ve been able to reduce the average time-to-hire to just 4–6 weeks — faster than traditional recruitment agencies.
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Frequently Asked Questions
You asked and we answered
Owlie is the #1 SaaS recruitment brand in the Benelux — trusted by both candidates and companies. We don’t just send CVs; we build your employer brand, highlight your culture, and connect you directly with scale-up–minded SaaS talent. Because candidates already know and trust Owlie, your company becomes more attractive by association.
We offer a modern subscription + fixed-fee model. This makes recruitment predictable, flexible, and cost-efficient — designed to support you from early growth through funding rounds and into hypergrowth.
No. While we have deep roots in the Dutch SaaS ecosystem, we are also the leading SaaS recruitment partner in Belgium and support companies across Europe. Our network is international, but our approach is always personal.
We cover the full SaaS talent lifecycle: sales, marketing, product, engineering, HR, and executive leadership. Whether you need your first SDR or a VP of Sales, we deliver.
See how Owlie makes a difference
Explore our case studies to learn how we’ve helped SaaS start-ups, scale-ups, and big tech companies solve their hiring challenges and grow their teams — just like we can do for you.
“Hire top talent. Faster.”
We cover the full spectrum: sales, marketing, support, operations, finance and hr positions. From entry-level to executive.